ART  FENفن  ZORA

Materials with the breath of life, natural threads and fibers, the harmony of tones and colors, a story that tells itself through themes, styles and trends, design and models that are born, such are the heart and soul of the artistic world of ZORA, her passion, and her desire to enhance the cultural richness of her country Morocco, and her Berber origins.

Fatima Zohra WAHI, ‘ZORA’, is a Decorator and Jewelry Designer, of the entire ARFENZO collection : her showcase and her artistic space, a dream born from her tender childhood and her youth with a creative sense and spirit, which expressed itself modestly in decoration, styling, modeling and creating costume jewelry.

Her 20 years in management and communication in the cultural and sports field, and despite the positions of responsibility occupied during her exciting professional career, did not divert her from her dream of being an artist. Thus, in parallel with her work, ZORA obtained a diploma in model making which allowed her to approach the craft world with its colors and materials, to successfully launch her first collection of traditional clothing, jewelry and accessories to some galleries and to participate in several exhibitions.

But it was her passion for decoration that kept calling her back : harmonizing materials and colors, playing with shades, moving, replacing, but also traveling, wandering, discovering each material, its language, its space and its layout, thus bringing originality in each touch, even beautiful fancy combinations ; Thus, and in order to better explore the world of art Deco, ZORA decided to embark on a self-taught training in decorating and researching the Moroccan craft.

Indeed, thanks to her diversified experiences, her artistic activities and her travels in Morocco and abroad, ZORA was able to realize the beauty and the value of the craft heritage of her country, hence the idea of creating decorated spaces, where the craft will be able to be integrated as a decorative painting, which expresses emotions and senses.

Thus and everywhere, the Moroccan handicraft will become a star, an artist and a master of its space and will not be a simple ‘TOUCH’.

From ZORA, and without forgetting…

A big thank you, and thoughts full of humility and gratitude…

To these talented artisans ;

To these hands that give a breath of life and beauty to the material, but work in the shadows ;

And who, without their talent of Master, nothing would be…